The sOccket is a ball that generates energy from a soccer match. The energy that’s released by kicking, dribbling and shooting will be stored in a battery pack for later use. Play for 15 min and you’ll have 3 hours of LED lighting. This is a brilliant solution for people in africa that live of the grid. It’s still being tested in several african countries, but this looks really promising to me. Awesome. Via.

Adidas Basketball created interactive Youtube films. At a certain amount of views, new interactive experiences become unlocked. Sweet.
Check it out here.